Search Engine Marketing (SEM), also known as Pay-per-Click Advertising (PPC), involves ads that display on a search engine results page. While SEO helps you increasing the quantity and quality of traffic to your website through organic search engine results, SEM helps you to advertise your products and services on the search engine. A website needs to win the trust of search engines first, and then that of its target audience. The best technique is using SEO and PPC as parallel marketing plan. High ranking, online visibility, traffic drive, better keyword position, new and returning visitors, increasing leads and sales are the goals which, once achieved, collectively contribute to the success of a business online. At Elect our digital marketing campaigns impact the metrics that matter the most!
Do you want to grow your business in a competitive market? The answer is SEM! Search engine marketing (SEM) is one of the lowest cost-effective ways. That’s why it’s important you work with a team who understands how pay per click and other tools of optimization can effectively work together. Choose our SEM plans designed to achieve your business goals.
Effective Sem marketing is about much more than just posting. Understanding proper optimization is a nuanced and delicate thing. Our SEM service process includes:
Introduce your product or services to more than 1 billion users using our certified services for the most used pay per click networks. We track, analyze & optimize campaigns straight from the dashboard based on the business goals.
Research your business and competitors. Conduct an audit, followed by keyword research, content strategy and competitive analysis.
Revise website copy using keywords from research phase and optimize with meta descriptions, internal links and other optimization tactics.
We pick your advertising medium Search – Display – Shopping – Youtube based on your goals, to drive better results.
Define comprehensive strategy, measurable goals and produce a project plan.
Optimized Conversion. Monitor performance and make needed adjustments to bids, ads and landing pages.
Provide regular reporting on key performance indicators and analysis of campaigns.
After our work, you will have increased Web Traffic, Online Reputation and therefore online sales. We have the experience to work with high – quality solutions which meet the business needs. We understand your business needs, using agile methodology solution in ways you’ve never imagined. This is why your web site will be a great one! Always ready for making your company website. Still in doubt? Contact us for a FREE consultation!