How to Strengthen the Business Using Customer Testimonials

When a user, which can be a potential customer, visit your website for the first time, what do you think are the most important elements they look for? Easy site navigation? Visually attractive calls-to-action? An authoritative and informative ‘Service’ page? Content? Of course all these things are important! Across all these things, there are testimonials that play an important role on the site. Firstly, a customer testimonial consists of a person’s written or spoken statement extolling the virtue of a product or service sharing their experience with the brand.

“Testimonials can be a powerful marketing tool to generate more traffic for any business website.”

Generally consumers read about 10 online reviews before they decide to trust a business or to make a purchase. The 5 star ratings can really help your business, but a testimonial can take things a step further. You can start by placing these testimonial examples on your website pages. They lead to the most remarkable results & strengthen your business.

It’s a pity that most testimonials online don’t give the right trust to an online reader. I’m sure you’ve read testimonials:

• Harry Shop is a wonderful shop.
• I’ve bought so much from Harry Shop!
• The products of Harry Shop are fab.

These testimonials are too easy to believe, and usually don’t lead to conversions.

“Yes, writing testimonials is tough!”

As a business or as a marketer you understand the power of testimonials as social proof. But to write the right testimonials can be sometimes difficult. Here are some questions you should ask in order to get a good testimonial:

1.What was it before you had our service?

2.What was the problem to solve?

3.Where did you start to research?

4.Why did you choose the business you did?

5.Did they solve your problem?

6.How fast do they solve the problem?

7.How was their solution?

8.What did you particularly like about the solution you received?

9.How would you summaries the experience? Would you turn to this company?

10.Would you recommend the business to others? If so, who?

Customer testimonials can take many forms, but the most beloved and common are written testimonials. These testimonials are direct words from a customer who was satisfied with the products or services they received.

Quote Testimonials with example!

“I’m getting many compliments on my new website design, and I’m also getting new clients. I recommend Elect Agency to everyone.”

“Working with Elect was such a great experience. They were professional, responsive, and innovative. Highly recommended!”

“Very professional company. My web traffic is now growing daily!”

“This is the second website we have created with Elect! A great team, very easy to work with.  Very satisfied!”

“I redesigned my site with Elect. Now my site has 100% responsive layout & fast loading speed. Highly recommended!”

Get Started Now

Start gathering your testimonials. Reach out to your current customers, ask the right question and put those conversion testimonials in your site!